By Sabra Easterday
The Internet has evolved itself into a powerful medium for advertising and marketing. In fact, the global economic meltdown has strengthened its position has an effective and competitive medium to market products and services and generate leads for businesses.
Marketing on Search Engines
The first thing that comes to mind when talking about marketing your business on the internet is having a website. Once the website is launched, the next logical step is to optimize it efficiently so that it features in the top positions of search results. The idea is, when a potential customer searches on the web for your product or service, your website should be listed as the first option. The top results are regarded as the most relevant ones and that is where the majority of searchers go!
Marketing on B2B Marketplaces
B2B Marketplaces are online portals where buyers and sellers come together and get in touch with each other to further profitable business endeavors. Businesses need to register themselves on a B2B portal and search for potential buyers and service providers to get in touch with them and either post RFBs or bid for projects.
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